INDUSTRY:
FITNESS TECHNOLOGY / SPORTS-TECH
CLIENT:
MOMO RUNNING
YEAR:
2024
EXPERIENCE:
UX STRUCTURE AND TESTING / PRODUCT DEVELOPMENT
MOMO Running
about.
In this project, I was responsible for building MOMO Running’s entire design ecosystem from the ground up — covering brand identity, product design, and the full digital experience. MOMO is a tech start-up that developed a device allowing users to run virtual events. The device integrates with the MOMO App, a running platform focused on virtual races such as marathons and half-marathons.
challenge
I developed the visual identity, designed the wearable hardware (a calf-mounted sensor and a wireless checkpoint), and created the full app interface in close collaboration with the developer. My goal was to ensure coherence between hardware, software, and brand — translating MOMO’s functional precision into a clean, energetic, and consistent design language.
For organisers, the app adopts the clarity and structure of a modern banking interface, giving users a sense of reliability and control. The design focuses on transparency, trust, and ease of use, allowing organisers to manage events that involve payments with confidence.
