INDUSTRY:
HOSPITALITY
CLIENT:
OSTERIA DEL PORTICO
YEAR:
2025
EXPERIENCE:
BRANDING & WEB DESIGN
Osteria del Portico
about.
Osteria del Portico is a 30-year-old Italian restaurant in West London that had never developed a formal visual identity. I created a brand system that respected its history while improving consistency across menus, signage, and digital touchpoints.
The logo references the restaurant’s architectural arches, paired with a classic serif and muted green palette to maintain a familiar, traditional feel. The goal was a discreet, timeless identity that blended naturally into the existing environment.
challenge
The key challenge was introducing a new identity without disrupting a space that had looked the same for decades. The owner was cautious about change, so the design needed to feel subtle, familiar, and respectful.
My focus was on improving clarity and consistency while keeping the character of the restaurant intact.
