INDUSTRY:
HOSPITALITY
CLIENT:
OSTERIA DEL PORTICO
YEAR:
2025
EXPERIENCE:
BRANDING & WEB DESIGN
Osteria del Portico
about.
Osteria del Portico is a long-standing Italian restaurant located in the heart of West London, serving the community for over 30 years. Despite its history and reputation, the restaurant had never established a formal logo or visual identity.
The logo draws from architectural cues ta soft arch echoing the “portico.” A classic serif typeface and earthy green palette add warmth and restraint, crafting an identity that feels timeless, grounded, and true to its roots
We developed a brand system that quietly integrated into the restaurant menus, signage, and digital touch points without disrupting its essence. Every detail, from arches to typography, was crafted for consistency, clarity, and respect for its legacy.
challenge
The challenge here was to create something that did not overwhelm the owner, who has been running the restaurant for over 30 years without ever changing anything from the menu to the interior. The visual identity had to feel timeless and respectful, not disruptive. The logo needed to integrate naturally into a place already full of character, memories, and routine. The task was to design with restraint, finding that delicate balance between subtle refresh and preserving tradition.
