INDUSTRY
RETAIL
CASE STUDY
CASE STUDY
YEAR
2026
EXPERIENCE
PRODUCT DESIGN
Waitrose
about
Every time I do my grocery shopping, I ask myself: how is it possible to have this endless waste of paper?
I bought three items, yet I’m handed a huge slip full of useless information. And honestly, who has ever really read a receipt? Considering 600.000 to 1.000.000 trees are used, just for receipts in UK each year.
What actually matters to me is the total, and at most knowing which barcode I need to scan to exit the store if it is needed.
So the first step is grouping information logically.
At the top we have the shopping list, here the legal information, and here the loyalty card section with points and balance. There’s also a sponsored section, which we can make clearer and more effective instead of hiding it in the noise. There’s also a sponsored section, which we can make clearer and more effective instead of hiding it in the noise.
